LinkedIn is an impressive social platform with a user base of over 1 billion users. This vast amount of potential customers is a good reason to market on LinkedIn, especially for B2B companies looking to expand their audience and reach.
There are several strategies that can help you use Linkedin marketing to increase brand awareness, build credibility, and generate leads. These include creating a company page, using paid ads, optimizing your profile, and identifying your target audience.
1. Create a Company Page
A company page is the perfect place to showcase your business, highlight special promotions, and communicate with your target audience. It also serves as the home for your LinkedIn brand, making it easier to find and connect with new people.
2. Post regularly on your company page
A LinkedIn update is a great way to share information with your connections and build brand awareness, credibility and authority. It’s important to post at regular intervals, ideally every 30 minutes or so. This allows you to maintain the flow of content that your LinkedIn connections want, while still ensuring that you don’t overdo it and overwhelm them with too many posts from you.
3. Post interesting and engaging content on your company page
A well-crafted, compelling LinkedIn update is a great way to engage with your network and gain brand exposure. It’s also a great opportunity to share links to your other online content, such as your blog or podcast.
4. Create a Link Post to Boost your Blog Traffic
A link post is an ideal way to promote your latest blog posts on LinkedIn. They allow you to share an article, image, or even a video. This post is automatically shown in LinkedIn’s newsfeed, giving you the opportunity to amplify your message and grab your target audience’s attention.
5. Use Video for Better Engagement
Videos are one of the most engaging types of content, with audiences sharing them 20x more than any other type of content. Including a video in your LinkedIn updates is a great way to attract more views and drive clicks to your blog.
6. Use LinkedIn’s Document Post feature to distribute your content effectively
Unlike other social platforms, LinkedIn allows you to upload documents like PDFs, PowerPoint presentations, and Word files directly into a LinkedIn post. These are a great way to share ebooks, whitepapers, research studies, and other more in-depth content.
7. Engage in LinkedIn Groups
Joining LinkedIn groups can be a great way to build relationships with your target audience and engage with them in a conversational way. This can help you understand their needs and concerns, which can then lead to sales leads and new clients.
8. Make your LinkedIn Profile the Star of the Show
A well-crafted and professional LinkedIn profile is the cornerstone of your marketing efforts. It’s an excellent place to highlight your accomplishments, create a sense of trust and amazement in your audience, and convert them into leads and customers. Ensure that your profile is up to date, and includes accurate details about your business, your contact details and links to other relevant content.