Whether you’re looking to promote your business, build brand awareness or keep your customers updated on new products, email marketing is an effective way to connect with your audience. Getting people to open your emails isn’t enough; you also have to deliver content that they want and make it easy for them to convert. Here are a few tips to help you boost your email marketing strategy:
Start With a Strong Goal
Before you start writing your first email, be sure to have a clear goal in mind. Having a goal will help you focus your copy and create a more meaningful message for your subscribers. It will also help you determine your call-to-action button.
Use a Good Subject Line
The subject line of your email is one of the most important parts of your campaign. It can make the difference between a reader opening your email or clicking the trash bin. So choose an interesting, attention-grabbing subject line and write the copy to match.
Leverage Color Psychology
The colors in your email can help to trigger feelings of happiness and health. Try to avoid using a dark background and opt for bright, warm shades instead.
Be Well Timed
Another tip for boosting your email’s performance is to schedule your messages in advance. Sending emails at certain times of the day ensures they’ll be noticed and read by your audience. Tuesday, Wednesday and Thursday mornings are the best times to send out marketing emails because most people are up and at work at this time.
Segment Your Audience
Emails are more likely to get delivered if you segment your list by demographic and interests. This helps your readers feel like you’re speaking directly to them and addressing their needs. This will improve your open rate, click-through rates and overall conversions.
Reactivate Your Subscribers
A high unsubscribe rate indicates that your subscribers no longer want to receive your messages or have opted out. This is a good time to try to reactivate your subscribers by sending them a relevant offer or asking them for another opt-in.
Clean Your Email List
If your email list has been clogged with subscribers who haven’t opened or clicked on any of your emails in more than six months, you may want to consider deleting them from your list. This will improve your overall deliverability in the long term, and it will also make your inbox a much cleaner space for the next time you need to reach your audience.
Take the Time to Proof Your Text
Always give yourself a few hours or a day to proofread your email before sending it out. It’s important to have fresh eyes on your work and to read it aloud so you can catch any typos or mistakes. You can also ask a colleague to review your draft if you have someone available to do this.
Write Fast and Make Your Copy Personal
The most important thing you can do to improve your email’s performance is to write fast and be your own person in the copy. This will show your enthusiasm and personality, and it will make the reader feel like they’re in touch with you.