YouTube marketing is a powerful way to promote your brand on the world’s largest video platform. It’s a great way to build an audience of raving fans and drive traffic back to your website.
The key to successful Youtube marketing is a combination of effective strategies, SEO know-how and great content. This guide will teach you how to optimize your videos around keywords and topics that people on YouTube care about so they can rank well in search results.
Aim for consistency: Posting videos regularly will help you build a strong, loyal following. Try to follow a video calendar so that you always have new videos ready for your audience.
Be an active member of your community: Joining and interacting with other video creators in your niche can increase your visibility. Watch their videos and leave a comment when you see something that will interest your audience. You may also ask them to share their videos on your channel or create a collaborative video together!
Connect your social media accounts with your YouTube account: This will automatically promote all of your videos to Facebook and Twitter when you publish them. It’s a free and easy way to boost your video views and engage with your audience!
Use the YouTube analytics tool to track your video’s success. This will give you a good idea of what times and days your audience interacts most with your video and the types of videos that get the most views. You can then use that data to improve your content and optimize it for higher engagement rates.
Encourage viewers to subscribe: When someone subscribes, they can see your latest videos and get notifications when you upload new ones. Be sure to include a link to your YouTube channel and a call to action to subscribe in every email campaign you send.
In-stream ads: In-stream ads are the best type of ads to use on YouTube as they’re proven to generate more clicks and sales. They’re also much more scalable than other forms of advertising on the platform, since you only pay for them when someone actually watches your video.
Accelerated delivery: If you have a trend, product, or service that you want to spread fast, accelerated delivery can be a great option. This method lets you place your ad on the first page of Google search results and can be used for a short-term promotion, like a sale or special event.
Optimize your title and description: A video’s title is the first thing viewers will see when they search for your videos on YouTube. Make sure you write a compelling and accurate title that’s relevant to your video and includes your most important keywords. The description should also contain your most important CTAs.
Use a video description template: Your video description is often the first thing your viewers will see when they search for your videos, so be sure to keep it up-to-date with fresh, engaging copy that’s relevant to your topic.