With more companies entering the digital marketing space, it’s important to be up to date on the latest trends. This can help you maintain your brand’s presence and ensure a return on investment. By incorporating the latest digital marketing trends, you can effectively communicate your brand’s values to target audiences.
Video Marketing is a growing digital marketing trend that allows companies to target consumers through mobile devices. This marketing tactic is effective for engaging audiences and attracting high traffic. Many brands use video to promote their products, which can result in faster revenue growth. A majority of social media users watch online videos every week. Online video ads are also effective, with 86% of consumers looking for more video content from brands.
Social Media has become a popular advertising tool, with an estimated 4.55 billion active users worldwide. Instagram, Facebook and Twitter are the top social media sites. These platforms are used by both B2B and B2C businesses. Most social media channels support video hosting. However, most consumers don’t have the time to watch a full-length video. Short video clips are a great way to reach these consumers. In fact, short videos are effective for brands that want to target audiences that have never previously targeted.
Artificial intelligence (AI) is a rising technology that can help companies understand their customers and create a personalized experience. It can be incorporated into predictive advertising, chat boxes and image recognition technology. Some companies are using AI to create buyer personas, which define the demographics of their target audience. Buyer personas help determine customer behaviors and attitudes, which allows companies to develop more effective digital marketing strategies.
Email is also becoming a popular marketing tool, with 71% of marketers saying that email is important to their company’s success in 2019. As more people get information through email, this marketing strategy will continue to be more effective. Despite the growing popularity of email, a significant portion of marketers are still opting to use social media for their marketing campaigns.
Image Search is another growing digital marketing trend that is making its way into the marketing world. Many consumers are discovering the ability to search for related images. Users typically type in keywords relating to specific images. Images are a great fuel for many digital marketing channels. Using interactive content can increase personalization, with surveys, polls and games being common.
Micro-Influencers are becoming more popular. Having a small network of micro-influencers can boost a brand’s reach, especially in a particular niche. Compared to macro-influencers, these influencers can be more cost-effective. They are known within a specific niche, and they can promote products and services to a large and targeted audience.
Creating a strong web presence is a vital part of any digital marketing campaign. The majority of consumers access the internet through their smartphones. Without a solid website, digital marketing is impossible. Fortunately, it’s now easier than ever to create a website that will draw consumers to your business.