Hyperlocal SEO has become one of the biggest trends in digital marketing, and many businesses have taken advantage of it. Brands can target customers based on proximity to their stores, and they can even use push notifications to catch their attention. The average consumer uses their mobile phone to conduct all sorts of online activity. More than half of these consumers allow brands to send them push notifications to get their attention. However, some companies are rethinking this strategy.
The first trend is content marketing. This is the use of content to educate and engage your target audience. The second is audio. Podcasts are the use of audio to promote a brand or product. Both of these media are increasingly popular with consumers. As more companies enter the space and new technologies emerge, the trends for digital marketing are always on the rise. But it’s important to keep up with the latest trends and techniques to stay ahead of the competition.
Ad blocking is also a major digital marketing trend. By 2021, 27% of internet users will use ad blockers, and this will cut off the main source of traffic for PPC campaigns. However, the impact of ad blocking depends on the demographics of each brand and its audience. For example, if Sephora is aiming to reach millennial women, geofencing will be a big help for them.
In addition to this, businesses should be aware of new technologies. The Economist, a print and digital publication, recently conducted a study on the impact of artificial intelligence (AI). The campaign lasted for one year, and it reportedly generated 6,50,000 new leads and an ROI of 10-1. The brand’s brand awareness increased by 65%. Chatbots are also considered one of the top digital marketing trends for 2021. They work on the principles of instant messaging and can converse with customers through textual or auditory methods.
Traditional marketing has a long history. While people may not remember an ad from a few decades ago, people still attach emotionally to brands. For example, in Mad Men, Don Draper brainstormed the first Coca-Cola commercial. In the same way, ad blocking software will block ads on websites. In the future, it will be more important to be more interactive with your audience. Besides, it will be more likely to keep customers engaged if you offer them engaging content.
As the world becomes more connected, the importance of digital marketing trends continues to grow. The coronavirus pandemic in 2020 changed our working habits and behaviors. These trends continue to influence Digital Marketing. Moreover, the evolution of social media and technology will affect the way we live, work, and think. It will be the same in 2022. In the same way, this trend will continue. There are many trends to come in the next few years.