Your company’s Digital Marketing plan should identify a few goals that will guide your strategy and activities. You might want to boost your online revenue by 20%, or generate 50% more leads from your website. Then, you can create a high-level plan to outline your overall marketing strategy and determine which tactics should be prioritized for each quarter. Identifying your goals before you begin creating a plan will keep you focused and ensure your marketing efforts are on track to meet those objectives. Examples of business goals might include improving customer and brand reputation, hiring top talent, and launching a new product.
Your Digital Marketing plan should include your marketing budget by channel. This includes creative, tech specs, and other paid media programs. Your earned media strategy should include your target media, relationships with influencers, and content themes. On the other hand, your owned media strategy should include your website goals, SEO tactics, and lead capture forms. Creating an integrated campaign is vital to the success of your business. Ensure that your website is optimized for search engines so that users can find it easily and get the information they need to make an informed decision.
The most effective way to reach customers is to create a content strategy that will provide solutions to their problems. Content is anything that has letters and graphics on it, including blog posts published on a company’s website. This type of content will help generate organic traffic and leads. Other content formats include audio and video content. Infographics are excellent for conveying complex information or large amounts of data. A well-designed digital marketing plan will be a stepping stone for your business.
Your audience analysis will include the analysis of demographic data. Then, you will want to use 3rd-party research to supplement your analysis. Resources like GlobalWebIndex, Statista, and eMarketer can help you measure the ROI of your ad campaigns. By tracking your audience data and identifying their buying habits, you can determine what marketing strategies are effective for your business. If you have a new product, you can use a digital marketing strategy like AAARR to reach the customers that are most likely to purchase it.
After you have defined your marketing strategy, the next step is to decide what kind of budget you should set aside for digital marketing. Whether you’ll use Facebook ads or social media posts, it’s important to know how much money you can spend on each. Depending on your goals, you can use the right mix of digital marketing channels to achieve these goals. You can even focus on one or two channels and combine them to reach your business goals.
Depending on your business, you might want to create buyer personas. These can vary based on product and location. For some businesses, age may be relevant. Use your existing contact database to gather this data. You can also use web analytics tools to determine your audience’s age. After defining your target audience, you’ll need to determine the right mix of digital marketing tactics that will make your brand stand out among the competition. If your customers aren’t ready to make a purchase, they won’t be interested in your product.