Clubhouse marketing is a form of social media marketing that brings the best of podcasts and webinars together into one engaging format. The best part is that you can interact with your customers and get valuable feedback in the process. You will also learn more about your customers and what they are interested in.
To begin, you’ll need to create a profile. A profile is essentially your business card, and will allow you to meet other professionals in your industry. Once you’ve created your profile, you can share it with other users to help grow your community. Also, make sure you include as much relevant information as you can to stand out among other people.
Your profile will also serve as a sort of preview to the rooms you can join. These rooms are hosted by influential figures in your industry. They usually feature a Q&A style format. For example, the “Daily Habits of High Performers” room is a popular place to go. This type of room attracts the knowledge-hungry.
In order to stand out in a crowded marketplace, you need to provide value to your audience. You can do this by providing a compelling content or service, or by letting them know how they can benefit from your offerings. However, it’s not enough to simply tell them; you need to get them involved in a conversation about it.
One of the ways you can accomplish this is by creating a funnel. This is a simple and efficient method of dividing your customer base into groups that can then interact with your brand. It works especially well if your customers know what to expect from your brand.
If you’re already active on other social media platforms, you may be able to use that same funnel to boost your Clubhouse marketing efforts. But, do not assume that Clubhouse is for you.
Even though the Clubhouse app is relatively young, it is still growing in popularity. During the last 10 months, it has hosted celebrity talk shows, music performances, and passionate debates. As such, it is important to keep an eye on its progress.
With a little effort, you can take advantage of its platform and build a network of people that will be a valuable asset to your business. Plus, you can learn from others who are using the site and see how they manage their success.
For instance, you can start by showcasing your knowledge of a particular topic. For this purpose, you could do something as simple as posting an article about the most interesting thing you’ve learned about the topic. Or, you can try a more complex approach like hosting your own room.
In the end, Clubhouse marketing is a great way to engage your audience and boost your business. Just be sure to get involved in the right rooms and engage with other members to build a thriving community. Otherwise, your efforts will be in vain.
Another useful Clubhouse marketing technique is scarcity messaging. According to SproutSocial’s survey, 64% of consumers are more likely to spend with brands that make them feel connected. Therefore, it’s imperative that you build a system to encourage your top users to stick around and continue to engage.