Many marketers are now turning to Influencer Marketing to boost their brand awareness. Influencers have millions of followers and billions of views on their content, so marketers can take advantage of this to boost brand awareness and sales. In addition, influencer marketing can increase a company’s reach among potential customers and foster relationships with these people. The key is to know which influencers are relevant to your industry. Read on for some tips on how to maximize the potential of influencer marketing.
First, determine who your target audience is. Although influencer marketing started in the 18th century, it truly took shape during the 1930s when fictional characters became popular. The Coca Cola Santa Claus campaign in 1932 was intended to spread holiday cheer. Influencers can be highly relevant and relatively inexpensive. But when it comes to a brand’s ROI, influencer marketing is the way to go. Ensure that your chosen influencers have a large following and are engaging with their followers.
Once you’ve found a suitable influencer, start working together. The key is to establish a rapport with them and provide them with valuable content that helps their audience. For instance, product seeding lets the influencer decide if the product is organic, and allows them to have a conversation about the brand. It’s also a cost-effective approach for most brands. The exchange of products for user-generated content is the easiest and cheapest way to increase brand awareness and sales.
Measures of influencer marketing include audience resonance, which is the percentage of audience members who complete certain actions, and brand awareness, which measures how much people know about a brand. The latter can be measured through quantitative traffic, social engagement, and awareness surveys. Besides these, influencers can also measure engagement and conversions. Once they’ve shared content on a social media platform, the brand can track these metrics. A successful influencer marketing campaign will also measure brand awareness and ad-blocker usage.
A good influencer marketing program will measure the ROI of the marketing strategy. By identifying the most relevant influencers, you can track their interactions and results. In addition, you can also track how many leads are converted and where the influencers are located. With an accurate ROI, influencer marketing is a worthwhile investment. And remember: you can track the impact of your campaign with influencers using analytics. It’s also important to set specific goals for each campaign. If you have vague objectives, you won’t be able to evaluate how well your campaign is working.
Be sure to know the guidelines of your influencer. They must share your brand values and industry interests, and should have a similar goal with yours. You can even ask the influencers to use branded hashtags to make tracking easier. Finally, make sure to sign a contract with the influencer to ensure both parties’ interests are protected. After all, a successful influencer marketing campaign can boost sales. You don’t want your influencer to end up a dissatisfied customer.