Content marketing is a form of digital marketing that focuses on creating assets that have an intrinsic value to consumers. Content can range from a blog post to digital video. It is often paired with search engine optimization techniques to improve its ranking in search engines. In order to succeed with content marketing, you should know the key metrics to measure. The metrics can be based on key performance indicators (KPIs), which include metrics related to the number of visits, comments, shares, and more. These data can be tracked and analyzed frequently to see the impact of your content on your business.
In content marketing, you should use a conversion funnel to track the consumer journey. The conversion funnel is a series of steps that a consumer takes from the time he or she first lands on your site to the time that he or she takes a valuable action. Using this information, you can drive more valuable customer engagement. Identifying what your customer’s needs are will allow you to optimize your content and boost conversions.
One of the best ways to increase the ROI of your content marketing efforts is to use long tail keywords. Long tail keywords give you a more qualified audience target. This makes it easier for your content to be found by more people.
Another way to improve your SEO strategy is to create blog posts. Blog posts are the foundation of a good content marketing strategy. They are responsible for attracting organic traffic from search engines. Additionally, they are a great way to build an email list.
For example, GE’s content marketing campaign boosted its brand awareness and sales. The company hosted a group of “super fans” from its social media accounts to tour its facilities. They then invited them to share their experience. Not only did this content drive traffic, but it also gave the audience a look into the company culture.
If you are not sure what to include in your content marketing, here are some ideas:
To reach the most amount of people, you should try a variety of formats. A blog post is a great option, but a digital video or podcast may be a better fit. Be creative, but stay true to your brand’s voice. You should also create a brand guidelines for all your content creators and designers. This helps ensure that all your communications are consistent.
Content marketers should develop buyer personas. A buyer persona is a representation of the ideal customer. It includes the audience’s name, interests, and demographics. Creating a buyer persona can help you determine what keyword searches your audience is most likely to perform when they are looking for your products and services.
By using buyer personas, you can target your content more accurately. Keyword research is also essential. Use tools such as Ahrefs to track current keyword rankings and get a clear starting point for any campaign. With the right keywords, you can increase your content’s ranking in Google, increasing your chances that your buyer persona will find your site.