If you’re a Chinese business, you should consider WeChat Marketing. The massive user base and high engagement rate of this popular social media platform make it a valuable tool for any brand. There are two types of official accounts available to businesses: subscription and service. Both of these accounts provide a range of options, and the latter is best suited to larger enterprises. WeChat Moments advertisement is the most popular form of WeChat advertising, and it’s a proven way to engage users. Video marketing is also booming in China, and livestreaming has become extremely popular over the last few years.
One of the most important factors to consider when deciding on WeChat Marketing is the size of your target audience. It’s essential to assess your competitors’ marketing budget and determine whether your target market is large enough to respond to your offer. Mini programs are very convenient and cost-effective, with a minimum activation fee of USD 7,500. And because they’re displayed above your current messages, they’re easy to manage and grow.
Creating content for WeChat can be tricky, especially if you don’t have time to devote to the process. In addition, it’s crucial to have a top-notch account optimization. Regardless of your company’s size, it’s important to make sure you’re using the right tools. If you’re launching a new product or service, a CRM might be the best option for you.
Creative campaigns are essential for success. A viral campaign that taps into social impulses and provides an incentive will result in a positive impact on your brand. Another method to engage your audience is to create a loyalty program. Adding incentives and prizes to users who follow your account will allow them to come back again and buy more from your brand. In addition to these benefits, we’ve seen a growing trend in video content, with over 70% of average users watching videos.
As a customer, you should consider the importance of geographic data and demographics. Tencent uses this information to segment WeChat users into groups based on interests, behaviors, and demographics. Using geo-localized information to target specific groups of potential customers can boost your brand’s bottom line. You’ll also need to consider the impact on your brand’s image on social media channels. For example, the Perfect Diary uses audio commentary to reach its fans.
In addition to traditional ad campaigns, WeChat mini programs have recently launched new versions called’mini programs’. These are smaller versions of native apps, but they can generate significant amounts of traffic. They are limited in size, which means they load quickly even on slow connections. And because they’re accessible only by WeChat accounts, they’re easy to use. You can use these mini programs to promote your brand.