WeChat Marketing is a great tool for businesses looking to reach customers in China. With over 1.2 billion active users, it’s a highly popular social media platform in the country and is quickly becoming an important part of many marketers’ strategies.
There are several ways that companies can use WeChat to promote their products and services, including WeChat ads and WeChat groups. While a lot of brands will choose to invest in paid advertising to reach the Chinese audience, there are also other free, and less costly ways to drive traffic through WeChat.
Content and Messages
WeChat offers a variety of content types to suit any brand’s needs, from articles to videos, and even live streaming. It’s important to understand your audience and what they’re interested in when planning your WeChat content strategy. This will ensure that your content is relevant and engaging for the people who are interacting with it.
If you’re looking for ideas, you can check out the content your competitors are posting on WeChat and see if there are any areas where they could be converting followers into customers. For example, cosmetics company Shiseido has a WeChat mini-program that lets users scan the QR code on a product to input their information and earn loyalty points.
Creating an official account is a great way to increase your brand’s exposure on WeChat and reach a large audience of potential customers. You can create an official account through the WeChat Official Accounts platform and you’ll be able to post content up to four times a month.
A key benefit of creating an official WeChat account is that you can send out push notifications to your followers directly from the app. This is a great way to stay connected with your fans and keep them up to date on new products, promotions and events.
In addition to the official WeChat account, you can also set up your own business WeChat group and invite members to join. This will allow you to build your own community and drive high-value private traffic through WeChat Groups.
WeChat is a powerful platform to market your brand, and the key is to understand the Chinese culture and the type of content that will best resonate with your target audience. The Chinese audience is very loyal and if you can provide unique, valuable and interesting content that they’ll appreciate then they’ll be more likely to follow your brand on WeChat and engage with your messages.
It’s also important to understand the timing of your WeChat posts, as Chinese use the messaging app during key moments in the year such as national holidays and Chinese New Year. The Chinese language is spoken widely, so you’ll want to make sure that your post is translated and has a clear call to action.
WeChat also has a feature that allows you to respond to comments made on your post. This shows your followers that you’re listening to them and responding in a timely manner. It’s also a great way to get feedback on your products and services and improve your marketing strategy overall.