4 Best Social Media Marketing Tools

Social Media Marketing

4 Best Social Media Marketing Tools

Social media marketing is now a major force in web marketing. SMM is not a new concept; in fact, it has been around for quite some time. Social media marketing is now an indispensable part of any Internet marketing strategy, but SMM also needs some specific conditions for it to be effective. If you are looking to implement a social media marketing strategy in your Internet marketing campaign, there are three platforms that offer you an excellent opportunity to do so. In this article, we will examine the three platforms that should be explored if you plan to maximize your social media marketing results.

Instagram. Instagram is one of the most popular social media marketing platforms. A great advantage of having an Instagram account is that you can reach a potential customer through a mix of visuals and text. Social media marketing with an Instagram account is a perfect combination of two things: visual and text.

Facebook. Facebook is another one of the most popular social network sites. By simply adding your brand and product description, Facebook ads you are able to reach a large audience. It is important to know how to advertise on Facebook, since not all customers on Facebook will be interested in what your brand has to offer. Therefore, you need to focus on promoting the aspects of your brand that are relevant to your target customers.

Twitter. Twitter is another one of the best-performing SMM tools. Twitter has over 400 million users and it is one of the largest sources of online engagement. Compared to Facebook and Instagram, Twitter has a lower audience engagement. However, if you have an engaging content and a trending news-tweet, then you can easily get the attention from a large portion of the Twitter audience.

YouTube. YouTube is often used by companies for advertisement since it has a low cost and a large viewer base. Many brands find YouTube as a perfect platform to run their video promotions since it provides a creative and informative content and it provides immediate customer service.

Paid social media marketing. While SMM is useful for reaching the right audience, there are many brands that cannot afford to spend money just to reach potential customer. For SMM campaigns that cannot reach potential customers, it is important to hire a social media marketing agency that can effectively reach the right audience and help brands build brand awareness.

How To Define Content Marketing Goals And Strategies

A content marketing strategy concentrates on creating and deploying an effective content marketing program. This strategy is the map for all of your company’s future original content. That content could consist of written materials, audio/video, or both. It may also include promotional articles, blog posts, and press releases.

Content Marketing

Visual content is composed of video, photos, or images. Those forms of media have the potential to engage your viewers. They can also provide an opportunity for link building. Video marketing is especially beneficial because it is visually stimulating. When someone is viewing your video marketing, they are being engaged visually, which increases the likelihood that they will click on your website links.

Audio/Video Content is a subset of content marketing strategies. It tends to be more passive, although many companies use videos to announce bonuses, open new blogs, announce major sales, or announce product updates. While video content marketing is very effective, many companies choose to utilize article marketing as a complement to their content marketing campaign. Many search engine optimization specialists agree that the best content marketing strategies combines both forms of content.

An inbound marketing strategy, also known as digital marketing, involves creating an awareness of a brand or product through digital means. This may include the distribution of press releases, blogs, podcasts, and articles. Social media outlets, such as Twitter and Facebook, are excellent ways to reach out to and engage with your audience. If you own or work for a company that sells items, you can distribute coupons and discounts to your audience. You can also track results of any promotional efforts you are conducting to ensure that your audience is engaging with your messages. This inbound strategy often includes creating a blog that features your products, providing timely information about new items, and making any promotional offers available to customers who meet certain qualification criteria.

An outbound digital marketing strategy often uses offline methods to encourage engagement. This method may include distributing press releases, attending trade shows, and speaking to media groups. The ultimate goal of this method is to provide the customer with detailed information about your company, as well as provide links to additional information. Because this type of digital marketing strategy requires a substantial investment of time, manpower, and resources, it may not be the best fit for every organization.

Finally, there is the concept of a content audit. When you engage in content marketing goals, it is important to determine what errors are preventing you from meeting your goals. In order to do this, it is helpful to create a detailed list of all potential problems. From there, you can implement solutions that address these issues, or devise a new content strategy. Using content audit as part of your content marketing goals helps to ensure that the strategy you choose is effective at fulfilling your organization’s content guidelines and goals.

Chatbot Marketing Can Increase Engagement

As the name suggests, Chatbot Marketing is all about making connections, and a lot of businesses are doing that right now. In this way, they can interact with their users and solve problems. In fact, Facebook recently launched their own chatbot initiative where it has partnered with three major companies to provide two billion conversations a day with more than a million consumers. The integration of chatbot technology into Facebook resulted in a remarkable achievement. It also marked Facebook’s entry into an ever-growing area of internet marketing known as e-commerce.

Chatbot Marketing

However, while chatbots could surely help you in your marketing efforts, it would be a mistake to think that these platforms are simply robots. In fact, the truth is that they are very intelligent systems, and their intelligence is capable of learning from their interactions with real people. Today, chat platforms such as Facebook’s Botox are capable of learning from their users, taking on additional tasks that were previously beyond its capabilities. In fact, these systems’ ability to learn from interactions means that these platforms’ users will be able to take on more functions through their chatbot, thereby enhancing Facebook’s existing capabilities.

In order to understand how these advanced conversational platforms work, it is essential to understand the ways in which companies use them today. Basically, they make use of these platforms to promote their products, create fan pages, and invite people to visit their online stores and buy products. In short, these platforms are being used for advertising campaigns that involve real people, and they do this in various ways. But although these are just online advertisements, the company’s interaction with the user, or the chatbot, goes further than just advertising. For example, one of the most common ways in which companies use chat bots to advertise is by allowing the bot to act as an online sales representative, answering questions that customers might have and seeking out people who want to buy their product.

But how does this work? Basically, a user goes into a platform, such as Facebook, and uses his or her Facebook login and his or her Facebook contacts to create a new chatbot. Once created, the bot promptly starts to interact with other members of the network. Each time a user goes to one of the many social media sites, such as Facebook, Twitter, or LinkedIn, this interaction starts off with a simple message that says something like, “Hi, I’m [redacted], looking for a place where I can buy [insert product name here], would you mind posting my link on your Facebook page?”

At this point, it is important to state that the bot has no memory of any prior interactions. Therefore, it is important to make sure that the user doesn’t include any information or links (such as payment methods) that could be traced back to them in their past interactions. This also means that they are not going to have to actively participate in the chatbot as they would in a live setting. In fact, it is possible that this interaction can completely take the form of a marketing strategy! For example, a chatbot might say something like, “Let’s see if we can hook up and see if Facebook will pay us $5 for every person who signs up for Facebook.” This might be an interesting fact that is not immediately obvious to someone not involved in the Facebook conversation.

However, what is immediately apparent is that this bot is there to provide useful service and is engaged with the customer in a way that a real person would be. Therefore, it is very likely that the bot engages the customer and asks them to sign up for a product or service, makes them answer some questions, and then uses those enquiries as the source of its database of potential customers. Therefore, it is easy to see why this type of marketing will be very successful. The chatbot is actually more of a human partner than a simple imageboard. This means that any customer enquiry made by the bot will be treated as an engagement rather than a spam, which will help to build the brand’s reputation online.

Increase YouTube Traffic With Your YouTube Channel

When you think about it, YouTube Marketing may just be the next big break for many internet marketers who have been stuck in the traditional marketing models. It’s not the first time that something like this has come about and I can tell you that when I first heard about it, I was skeptical. However, I quickly realized that it has some great potential. The truth is that people are spending billions of dollars on advertising on YouTube, so why can’t you get in on that action? In this article, I will go over two creative methods that you can use to explode your online marketing with this exciting new venue.

Youtube Marketing

As a competitive marketer, you soon realize that YouTube Marketing will likely be highly effective, especially with such an engaged audience who give you their full attention in return. YouTube as a platform is specifically designed to keep you there, at the very least, which is one of the best practices we have for leveraging internet exposure. The other major plus for using this unique venue for your advertisements is that you can set your own limits and start and stop your ad placements at anytime. Therefore, creative and effective ad placements are essential if you want to get the most out of this powerful advertising medium.

The best way to create brand awareness with your YouTube videos is to create a video presentation that is in line with the theme of your business. For instance, if you run a network of discount apparel stores, you can start creating videos that showcase some of your latest deals and discounts. You can also talk about how these deals are only available through the convenience of your website by adding the url of your website address at the bottom of your video. This will allow viewers to visit your website after they finish watching your entertaining video.

One of the advantages of video marketing over other internet marketing platforms is that you have the opportunity to interact with your audience. You can actually give them advice or give them tips on how to improve on their performance as customers. This gives your video an authority factor that makes viewers more likely to share the video with friends and colleagues. As mentioned above, the format of your video presentation should be highly optimized for your target audience. If you intend to upload the video on popular video sharing platforms, ensure that the video file size is reasonable and your video does not exceed 5 megapixels resolution. These factors will ensure that your video will be found within the search results pages.

Finally, use video marketing to boost the organic traffic to your website. YouTube is the second largest search engine in the world and it is through the use of highly optimized videos that you can improve your ranking on this giant engine. To ensure that you are getting the most out of YouTube marketing, you can focus the majority of your efforts on video submissions to the video directories. The better your video’s positioning within these directories, the better chance you have of being found by potential customers.

In summary: YouTube is a great place to promote your brand using various online marketing strategies. YouTube marketing can work for small business or large corporations. It is recommended for you to get professional help so that you can optimize your channels for the best results. You can also consider utilising the power of live TV streaming to enhance your online video marketing campaign. With YouTube, subscriptions to live channels are cheaper and you can generate greater revenues from the advertisements placed on your channel.

Chat Bot Marketing: How Can it Help Your Business?

Chatbot Marketing

Chat Bot Marketing: How Can it Help Your Business?

Chatbot Marketing refers to the innovative approach of selling your goods or services via automated internet communication, with a tailored message based on different needs of the customers to enhance product attraction, increase customer loyalty, or automate lead generation systems. Companies adopting the chatbot approach for online marketing must understand its three important components. It is an online marketing tool that provides an interactive real-time communication between customers and companies, for efficiently providing solutions to customers, within a few minutes of registration. It is a computer program, which is programmed in such a manner to provide instant responses to customer inquiries or requests for information. Customer enquiries can either be submitted through e-mail, phone call, or any other interactive means, which may be faster and more effective than traditional approaches. In this way, the system can be easily managed and tracked, to provide prompt and appropriate response.

A chatbot is a computer program, installed with artificial intelligence, that allows interaction between human users and the support service, either over the internet or through any other channel, through natural language processing, voice and text commands, and visual user interface components. The chatbot is not a one-size-fits-all solution; it is customized to solve various issues and meet specific requirements of a particular organization. In essence, it is an autonomous unit that performs customer service functions in a customer-centric manner, following preset instructions given by the customer service representative. The basic module of a chatbot application includes a virtual personal assistant that interacts with a customer over the web using standard web applications such as a chat application and visual web interface. The personal assistant can be programmed in a variety of ways, depending on the needs of the company and the specific field in which it works.

On the other hand, a customer service agent can be programmed in order to record a conversation (or any type of conversation), transcribe it, edit it for clarity and provide a pre-written message for the bot to deliver. The biggest advantage of using a chatbot for conversational marketing lies in the fact that it operates on the same principles as a human would: what you say is usually as valuable as what you do. When your customer interacts with you in real time via text, voice, video or even webcam, you are much more likely to receive positive feedback than if you simply send a canned message to the end recipient.

Most online entrepreneurs agree that social media is one of the best places to start today in terms of lead generation bots. Social media allows you to directly interact with your targeted clients in real time, providing instant answers to their queries and leading to higher conversion rates. Chat Bots are perfect for this kind of marketing because they are both natural and personal, allowing your prospect to get to know you as they would a friend.

Today, the greatest advantage of using a chatbot for lead generation is its ability to deliver on-demand services. You can set up a schedule and have your chatbot follow up with a customer if ever you are unable to attend a webinar or webinars. Such scheduling flexibility is very helpful if you are running short on time or simply don’t have enough hours to allocate to lead generation campaigns.

Apart from its great customer relationship management capabilities, another feature that makes chatbots an excellent option for your business is the Bot’s ability to interact with other social media profiles. As more companies discover the immense potentials of social media as a source of generating leads, they are automating their social media processes in order to maximize the results of this emerging trend. The interaction between your chatbot and other social media profiles, such as Facebook and Twitter, allows for better customer conversions. Chat Bots are also very interactive, allowing them to adapt to the way their customers talk about them. They can respond to questions, post suggestions and incorporate community discussion into the process of customer service.

How Does Facebook Marketing Work Best?

Facebook marketing offers a powerful means for businesses to reach and target potential and existing customers with appropriate messages and ad creative relevant to them. Marketers develop campaigns which have predetermined objectives and develop ads in these campaigns to assist them achieve those objectives. The effectiveness of Facebook marketing is dependent upon the content shared through this platform and how effectively the content is promoted. Engaging consumers in meaningful and creative visuals is critical to successful advertising campaigns and achieving marketing goals through Facebook marketing.

Facebook Marketing

One strategy used to attract attention and earn credibility is through engaging and connect with customers on a personal level. Brands can do this by providing a more personalized user experience through applications such as apps, games, news feeds and applications. Facebook apps are some of the most popular forms used in marketing and one can tap into this audience by creating an app tailored to specific interests. Facebook games are another innovative strategy of engagement, which has proven to be beneficial in delivering brand messages to consumers via these games. Companies can also engage consumers through the content provided in their news feeds and pages. Companies can use Facebook ads to increase engagement and draw interest in their brand.

When utilizing Facebook as a platform for your marketing, you need to create a content mix that appeals to your followers and helps you build trust with them. The content mix includes relevant information from your website, images, video clips, links to your site, and other forms of social media content. The idea is to ensure that your brand is represented across the full spectrum of online social media channels and gain maximum exposure through all available channels. To achieve this, the content should be relevant and interesting enough to hold the interest of your followers.

Branding is about conveying a message to your market in a unique and creative way. Engaging your followers through creative and new ways of sharing content helps you brand yourself as an innovator and creative leader in your industry. Creating Facebook marketing campaigns based on creative ideas helps you stand out from your competitors. To make your social media experience more fun, you can include fun elements to your Facebook page such as a quiz, a funny video, or even a game. These endeavors not only help you spread the word about your brand but also encourage your followers to engage more with you.

News feeds are great places to engage with your consumers, allowing them quick and easy access to your most recent posts. With news feeds, you can share exciting news from your company or simply share stories from your life, show your audience how much you are actually involved in your business. These feeds can also help you build an engagement for your Facebook marketing campaign through encouraging your fans to share the content you create with their networks. Branding yourself as a social media influencer not only helps you generate higher engagement but also lets your followers know that you have their backs if you encounter any issues or difficulties.

As discussed, the key to creating Facebook marketing that works best is to be creative. Your brand needs to be unique to fit your audience and give them a reason to connect with you. While connecting with your target audience, it is important to remember not to fall into the same trap as those who just aim for one-way brand promotion. Instead, be engaging, creative, and willing to work hard to reach out to your community.

How to Use Clubhouse Marketing to Your Business’ Advantage

Clubhouse Marketing

How to Use Clubhouse Marketing to Your Business’ Advantage

Clubhouse Marketing is the hottest trend in mobile apps today. With over 45 million downloads already, this mobile app is quickly becoming one of the most popular apps for both entertainment and business. Users love being able to stay up-to-date with friends, play games, get movie updates, and so much more. There are so many features to maximize on this popular app that no other marketing company could market it as effectively as Google. To help you create buzz, here are some of the top ways to get more Clubhouse Marketing.

Invite your customers to visit your website. On this exclusive social networking app for mobile users, you can share in real time, share stories, interact, and build relationships without being trapped in email. As a business owner, however, it’s important to know exactly how Clubhouse Marketing works and leverage that powerful social media platform to grow your business. The easiest way to get your customers to visit your website is to provide them with free downloadable content and a special offer. For example, if you give away a copy of your latest digital product, your readers will be thrilled to receive it through the Clubhouse interface, while also increasing their chances of passing along the news about your latest promo!

Create fun and engaging clubhouse marketing rooms. One of the best things about Clubhouse Marketing is the ability to easily group conversations that interest you. Just like Twitter, you can invite your audience to a conversation on topics of interest to them. For instance, you could invite people to talk about the new, hot products you’re launching or any current happenings within your industry niche. Group these conversations together and periodically update your followers on what’s happening.

Add comments to profiles. You can even create your very own profile in the Clubhouse platform to feature comments you’ve taken and comments others have posted. This is a great way to engage your followers. It’s also a great way to start an interaction within your industry niche, too!

Use the application to discover influencers. The great thing about Clubhouse Marketing is that it allows you to use the application to find influencers in your target audience. These influencers are people who are actively engaging with the conversations happening in their industry. For instance, if there’s a popular Instagram account in your niche, you could take a snapshot of the account and ask the account’s creator to feature a short caption. This could help generate conversation around your brand.

Add the ability for your users to comment on other profiles. Just like other social networking platforms, you can also invite other users to join your Clubhouse Forums and add a profile to your network. From here, you can give advice or share tips and tricks that will help them succeed in their business. Remember: don’t push your product on these users. Simply offer tips on how they can improve their business.

How to Achieve SEO Content Marketing Success

Content Marketing

How to Achieve SEO Content Marketing Success

Content marketing is an online marketing strategy that promotes the exchange of information or content between two or more websites, with the end user visiting only one of the websites. It helps create interest in the users and get them to take some kind of action. Content marketing is the creation and distribution of useful, relevant content articles, books, white papers, newsletters, blogs, email messages, videos, and others to existing and potential clients. This content makes it apparent that a business values its visitors enough to which it provides value by engaging with them in different types of inbound marketing practices such as social media, search engine optimization, blogging, and others. This type of content creates engagement that results in increased sales, increased visibility and increased customer loyalty.

Content creation is an integral part of an SEO content marketing campaign. The process starts from creating an SEO content strategy and seeking the help of content writing experts. The experts provide a proper writing style, perfect grammar, as well as the right tone of voice. They also maintain the consistency of the theme of the website. Once you have finalized the content style and theme, it’s time for you to start creating the content.

To make a successful SEO content marketing strategy, there are a number of things that need to be considered. The first thing is the keyword research which determines what words or phrases your target audience is likely to use to find your product or service. The next step is to optimize your pages for these keywords. The third thing that needs to be taken care of is writing informative articles that are rich in keywords. These articles are to be distributed to as many online directories as possible to improve your rankings.

In order to make an SEO content strategy, it’s important to know how to use keywords. Keyword research tools can be easily availed online which will give you a complete list of all the essential phrases and words that are essential for creating an SEO friendly environment. You should keep in mind that in me, people aren’t interested in just looking at the design and layout. They are more concerned about the quality and relevancy of the information.

It’s very important to create a persona for your business that you want to portray. In this regard, creating SEO friendly articles is crucial. With the right persona, you will be able to target your audience specifically and create an environment where they feel comfortable. When creating the persona, it is important to keep in mind your prospects’ profile including their age group, gender, education and other factors which may impact positively or negatively on the way your prospects perceive an organization.

Another important aspect in creating an SEO friendly environment is to have a blog post that has relevance to the organization’s offerings and the products and services that it deals in. When creating the blog post, it should be relevant to the products and services and have links to these products and services. These posts will help in attracting prospective buyers who will then become your customers. It is essential for an SEO content marketing campaign to be relevant to the target audience and this will help in creating an effective buyer persona and in turn improve your sales and profits.

Email Marketing Campaigns Is More Effective Than Ever

Email marketing has been a successful tool for communicating commercial or fundraising messages to a targeted audience over the internet. It’s used in many different ways to generate new business, maintain existing relationships and increase bottom line profits. However, despite its widespread use, many marketers are not fully aware of how to create effective and valuable content. Content is what makes up the heart and soul of email marketing. Without good content your emails will fail. Below I’ve outlined some of the most important tools and tactics you should keep in mind as you begin to utilize this powerful marketing strategy.

email marketing

The first and most important tool is the title of your email marketing campaign. If your audience isn’t looking at your emails or if your email marketing channels are attracting only dead traffic, then none of your work will do you any good. Email marketing experts advocate including a strong headline and call to action statement in all of your email marketing efforts. With this call to action, readers are prompted to either click-out of your message or take advantage of the promotional offer that will be presented to them within your email marketing campaign. For instance, if you’re offering a free e-book or report as part of your email marketing campaign, your call to action may read “learn more about how you can get free stuff” or “quickly download a report that details the details of a powerful new marketing strategy”.

Another important piece of content is the body of your email. The body of your email plays an integral role in garnering your audience’s attention. As the sender, you want to focus on enticing your reader to continue reading. There are a number of different ways to accomplish this, which we’ll outline below.

Many experts recommend that you utilize one or more of the following tools in your email marketing campaigns: A newsletter capture form, an opt-in form, a signature file, and pre-designed templates. All of these tools enable you to gather information from your readers before ever reaching into your customer’s inbox. Using the newsletter capture form, you can collect names and email addresses from potential subscribers. Using the opt-in form, you can collect the names and email addresses of customers that have expressed an interest in receiving more information from you.

One of the most effective ways to generate excitement for your campaign is to provide useful, helpful content. This content will allow subscribers to feel that they are “one of the few” that will benefit from the offers that are contained in your email. This excitement will drive subscribers to become more responsive and increase the likelihood that they will click on your links and make a purchase from your site. In addition, your content must be relevant to the market that you are trying to reach. Content that targets a market where there is very little interest will be considered ineffective, while content targeting a market that is saturated with similar offers will likely be effective.

Finally, the way in which you communicate with potential and current clients is extremely important. If your email marketing campaigns are not efficient, it may be because you are communicating with a large number of people who have not shown an interest in what you are offering. For this reason, it is always a good idea to consider the demographics of the recipients of your email marketing efforts. You will find that certain demographics respond better to marketing than others, and it is always best to target your email campaigns based on proven demographics. By following this advice, you will find that email marketing campaigns are far more effective than any other marketing tool.

Search Engine Optimization and Digital Marketing Agency

Online Marketing

Search Engine Optimization and Digital Marketing Agency

Digital PR is a technique used by companies to enhance their online presence through online reputation management. It involves creating a positive public image for your company by tapping into the tools and resources of social media and other online marketing venues. This enables your company to build a positive online reputation, which in turn builds trust and credibility. Social media engagement also helps boost brand loyalty as satisfied customers are more likely to share your product or service with others. Digital PR agencies connect with bloggers, journalists and social media influencers and distribute online press releases and social media mentions to reach a larger target audience and build their SEO.

Video Content: With a growing web video community, your brand is not only visible to potential customers but can be seen by anyone, anytime of the day or night. Video content should engage and entertain your audience while also providing useful information that your company provides to prospective clients. Content delivery services (CDOS) provide professional SEO and social media management services that include website, podcasting, video production and SEO consultancy. Professional SEO consultancy firms use a variety of tools to optimize video content including keyword research, link building and viral video marketing. You will also benefit from a range of SEO tools including Google Analytics, web traffic analysis, Google page analysis, Google webmaster tools, website optimizer, navigation designer, site translator and more. These tools can help you become more visible on the Internet and achieve success in your business goals.

Blogs: With blogs gaining popularity as an effective form of online marketing, companies need to tread carefully. In order to ensure quality content and reach to the target audience, it is important that you hire an experienced SEO firm that has the knowledge, skills and experience to create and manage a successful blog network. As social media is becoming an integral part of your online presence, blogging should also be included in your online strategy. It is important that your blog content is relevant to your website’s target audience and contains links to strategically placed keywords. Search Engine Optimization (SEO) consultants are the ideal choice for optimizing your blog to achieve online visibility and success.

Email Marketing: Emails have been used for years as one of the most effective online marketing tools. This form of communication allows you to engage with your customers and strengthen relationships that can lead to long term sales. However, the recent proliferation of spam emails has resulted in many Internet users deleting their emails entirely. In order to remain on top of the competition, online companies need to employ a team of expert SEO consultants to implement email campaigns that are designed to achieve business success through the targeted distribution of emails to targeted prospects. Online marketing experts can analyze your email campaign and suggest alterations that will improve your results and ensure your online presence is maintained or improved.

Keyword Research: Companies rely heavily on the results provided by search engine optimization (SEO) and social media when determining which keywords will be used to promote their products and services. In order to determine which keywords or keyword phrases will be most effective, companies may need to hire an SEO consultant who is experienced in researching and implementing successful campaigns based on consumer searches. SEO agencies use a wide variety of tools to determine the profitability of different keywords or keyword phrases, including competitor analysis and market surveys, ensuring your company will remain a strong competitor.

Digital Marketing Agency: By using the power of the Internet to brand your business, your online presence will increase. A reputable digital marketing agency can help you design a marketing campaign that uses the power of social media, blogs, email, and traditional advertising to brand your brand. A digital marketing agency has the tools, experience, and knowledge to develop a comprehensive campaign that leverages your company’s strengths while also building your company’s wider web presence. SEO can be a highly-effective tool when properly applied, but to achieve the greatest impact, online marketing requires a comprehensive plan from the ground up. When searching for a digital marketing agency, make sure they are highly skilled at implementing a highly-effective online presence that leverages your strengths and ensures your company remains a strong competitor in the future.