Podcast Marketing is the process of using strategies to grow your audience and promote your podcast. This includes everything from advertising on other channels to utilizing paid promotion services, like AdWords. Like all marketing, it’s a test-tweak-analyze process so try out different tactics and see what works best for you.
Podcast listeners are very discerning and have certain criteria that their podcast of choice meets. It is important to understand what these are so you can craft promotions that speak directly to your audience’s needs and interests. This will help you attract the most loyal listeners who will tell their friends and family about your show.
One of the best ways to attract new listeners is by conducting a giveaway on social media or in your email newsletter. This helps build your audience quickly and is a great way to encourage listeners to share the news of your new episode with their friends.
The giveaway should be something that is closely related to your brand and podcast. This will ensure that you don’t attract people who will only sign up for the giveaway and then never listen to your podcast. A few examples of this are a free sample of your product, a gift card to your store, or a private consultation with your expert.
Another effective way to market your podcast is by running ads on other popular apps that listeners use. Many of these apps display episodes from various categories, such as “what’s hot” or “most popular.” Investing in a small amount of money can increase the chance that your podcast will be seen by the right audiences.
Google recently started including audio content in search results. You can maximize this by optimizing each episode of your podcast for keywords that you think your audience will search for. This can help you gain more visibility in search results and may also drive more traffic to your website.
If your podcast is on a topic that is relevant to another popular podcast, it’s a good idea to ask the hosts of that show if you can be a guest. They will likely be thrilled to have you on the show and it will help them expand their audience as well.
Having guests on your podcast will give you the opportunity to introduce your listeners to people who have expertise in your industry or niche. This builds trust and can lead to increased sales.
Using email to grow your podcast audience is essential. You should have an email list of customers that you can send emails to when your podcast is released. You can use tools such as SendPulse to create a newsletter that will notify your audience about your latest podcast episode and keep them coming back for more. Make sure to use eye-catching graphics in your emails and a welcome message that will leave them wanting to hear more from you.