There are two basic types of accounts on WeChat – service and subscription. Service accounts are for companies and brands that want to communicate with customers directly through their mobile phones. Service accounts are best suited for brand communication, since they have limited features but are good for promoting products and services. Service accounts also give access to 9 advanced APIs for building apps. They also have the capability to publish 1-6 articles per month, which are useful for increasing brand awareness.
While WeChat is becoming an increasingly popular platform for online marketing, it is not the be-all-and-end-all of marketing in China. Because WeChat is such a closed social media platform, most content is distributed to followers and has no way to be promoted outside of its user base. In fact, 90% of WeChat views come from 10% of accounts. As a result, marketing on WeChat requires a high level of promotion, as organic content does not travel on its own without being promoted.
Using the search function on WeChat can boost your online marketing efforts. WeChat users typically use the mini-programs and search functions to look up information. You can optimize your content to appear in these search results by creating a Wechat Brochure, a mobile HTML5 webpage that introduces your company, products or services. You can also publish Wechat Brochures to announce new collections or events. If your brand is a fashion brand, you can use a Wechat Brochure to promote the latest products or services.
Another way to promote your brand on WeChat is through WeChat’s voucher sharing function. Many companies use WeChat to reach their target audiences. Using the voucher sharing function, companies can reach target customers with the convenience of QR codes. In addition to this, many companies offer Wi-Fi connections to their users so that they can follow their account. If you’re thinking about starting a WeChat account, make sure to check out our WeChat marketing tutorial!
Creating an official WeChat account for your brand is one of the best ways to get noticed online. A WeChat account can promote your brand through geo-localized maps and offer discount coupons. Some marketing agencies even offer a booking system within the WeChat app. These tools can help you reach Chinese consumers easily and effectively. WeChat Marketing is a vital part of your marketing strategy and should not be overlooked. With a dedicated marketing campaign, your brand will become known all over China.
If you’re looking for a more efficient way to advertise on WeChat, you can try mini-programs. These are small programs that are easily accessed by WeChat users. After the approval of these, you can launch your WeChat advertising campaign. It’s a great way to build brand awareness and boost sales. The best way to make money on WeChat is to use your marketing budget and make money!