Social media marketing is a hot field, and there are countless jobs and careers available for people who are well-versed in the strategies that help companies thrive in a digital world. Whether you’re a recent graduate, looking for a new career or just want to brush up on your skills, there are plenty of online courses and resources to help you get started.
What You Need to Know about a Social Media Marketing Course
A good social media marketing course should cover all of the important aspects of the field, from establishing a brand presence to monitoring and measuring results. The best ones will also include tips and tricks for maximizing your budget, finding the right tools for your needs and staying on top of industry trends.
eMarketer’s Foundations of Social Media Marketing is a beginner-friendly course that covers the basics of the field, such as the different platforms and how to set goals and success metrics. The content is delivered as a 165-page ebook, but it’s also accessible via web pages and YouTube videos.
The course is a self-paced study and offers a certificate of completion at the end. It can be completed in about six hours and is taught by a team of experts with real-world experience.
Learn How to Master the Art of Social Media Marketing
This live-online course from Great Learning Academy is perfect for those who want to get a feel for the industry before making the plunge into a full-time job or freelance gig. It includes live Q&As, group work and one-on-one mentorship from a social media expert.
You will learn how to create a brand identity, build relationships and engage with your audience across all of the major social platforms. You’ll also be introduced to social media marketing strategies, analytics, and how to use chatbots.
What to Expect from a Social Media Marketing Course
The most important thing to remember when learning about social media is that the processes and strategies used in this area are constantly evolving. As such, you will need to keep up with the latest data and statistics.
For example, one study found that social media Marketers who set goals and documented their strategies were more than three times as likely to report success. That means it’s crucial to keep up with new trends and techniques so that you can be competitive.
Another key aspect of a successful social media campaign is testing. It’s not always easy to figure out what works, but you can do your best to experiment until you find a strategy that works for you and your audience.
WordStream’s Introduction to Advertising on Social Media is a comprehensive course that will teach you the ins and outs of social media advertising. You’ll learn how to target your audience on various social media platforms, including Instagram, Facebook, YouTube and Snapchat, as well as how to choose the right ad types for each platform.
You’ll also learn about social media ads on other platforms, such as LinkedIn and Tik Tok, so that you can better understand the importance of these marketing methods and how to effectively measure their performance. Plus, you’ll gain an understanding of the key social shopping channels that are changing how consumers shop for products and services.