4 Best Social Media Marketing Tools
Social media marketing is now a major force in web marketing. SMM is not a new concept; in fact, it has been around for quite some time. Social media marketing is now an indispensable part of any Internet marketing strategy, but SMM also needs some specific conditions for it to be effective. If you are looking to implement a social media marketing strategy in your Internet marketing campaign, there are three platforms that offer you an excellent opportunity to do so. In this article, we will examine the three platforms that should be explored if you plan to maximize your social media marketing results.
Instagram. Instagram is one of the most popular social media marketing platforms. A great advantage of having an Instagram account is that you can reach a potential customer through a mix of visuals and text. Social media marketing with an Instagram account is a perfect combination of two things: visual and text.
Facebook. Facebook is another one of the most popular social network sites. By simply adding your brand and product description, Facebook ads you are able to reach a large audience. It is important to know how to advertise on Facebook, since not all customers on Facebook will be interested in what your brand has to offer. Therefore, you need to focus on promoting the aspects of your brand that are relevant to your target customers.
Twitter. Twitter is another one of the best-performing SMM tools. Twitter has over 400 million users and it is one of the largest sources of online engagement. Compared to Facebook and Instagram, Twitter has a lower audience engagement. However, if you have an engaging content and a trending news-tweet, then you can easily get the attention from a large portion of the Twitter audience.
YouTube. YouTube is often used by companies for advertisement since it has a low cost and a large viewer base. Many brands find YouTube as a perfect platform to run their video promotions since it provides a creative and informative content and it provides immediate customer service.
Paid social media marketing. While SMM is useful for reaching the right audience, there are many brands that cannot afford to spend money just to reach potential customer. For SMM campaigns that cannot reach potential customers, it is important to hire a social media marketing agency that can effectively reach the right audience and help brands build brand awareness.