A content marketing strategy concentrates on creating and deploying an effective content marketing program. This strategy is the map for all of your company’s future original content. That content could consist of written materials, audio/video, or both. It may also include promotional articles, blog posts, and press releases.
Visual content is composed of video, photos, or images. Those forms of media have the potential to engage your viewers. They can also provide an opportunity for link building. Video marketing is especially beneficial because it is visually stimulating. When someone is viewing your video marketing, they are being engaged visually, which increases the likelihood that they will click on your website links.
Audio/Video Content is a subset of content marketing strategies. It tends to be more passive, although many companies use videos to announce bonuses, open new blogs, announce major sales, or announce product updates. While video content marketing is very effective, many companies choose to utilize article marketing as a complement to their content marketing campaign. Many search engine optimization specialists agree that the best content marketing strategies combines both forms of content.
An inbound marketing strategy, also known as digital marketing, involves creating an awareness of a brand or product through digital means. This may include the distribution of press releases, blogs, podcasts, and articles. Social media outlets, such as Twitter and Facebook, are excellent ways to reach out to and engage with your audience. If you own or work for a company that sells items, you can distribute coupons and discounts to your audience. You can also track results of any promotional efforts you are conducting to ensure that your audience is engaging with your messages. This inbound strategy often includes creating a blog that features your products, providing timely information about new items, and making any promotional offers available to customers who meet certain qualification criteria.
An outbound digital marketing strategy often uses offline methods to encourage engagement. This method may include distributing press releases, attending trade shows, and speaking to media groups. The ultimate goal of this method is to provide the customer with detailed information about your company, as well as provide links to additional information. Because this type of digital marketing strategy requires a substantial investment of time, manpower, and resources, it may not be the best fit for every organization.
Finally, there is the concept of a content audit. When you engage in content marketing goals, it is important to determine what errors are preventing you from meeting your goals. In order to do this, it is helpful to create a detailed list of all potential problems. From there, you can implement solutions that address these issues, or devise a new content strategy. Using content audit as part of your content marketing goals helps to ensure that the strategy you choose is effective at fulfilling your organization’s content guidelines and goals.