If you are in the business of creating content marketing for social media sites like Facebook or Twitter, then you better think twice about continuing to use Instagram for content marketing. If this is you, then you’ll tell it to you right straight: you’re probably wrong, and, worse, you might be missing out on an enormous opportunity. Why is this? Well, because over the past few months Instagram has grown significantly in terms of its daily active users, and as such there has been an explosive growth in the amount of content marketers are using it to promote themselves and their products. This growth has also increased with the launch of Instagram apps on iPhone and the ipad.
Now, one reason that I see so many marketers ignoring Instagram is because it does not allow for much creativity. It’s very visual, almost to the point of being a’social media’ or ‘artsy’ platform. In short, users can expect to see content that conforms to a very rigid format – images and text with little or no creativity or originality. However, if you are someone who enjoys doing this, then this is definitely the place for you. Another key aspect to note is the quality of content that you can post on Instagram. If your content is high quality, you will surely stand out from the competition and gain more fans, followers and friends on this wonderful social media network.
So, if you are someone who values originality and creativity in social media, then Instagram could be perfect for content marketing. But how does an Instagram marketer go about creating engaging and creative content? Well, like any marketer, the key is to find a creative way to talk about your products and services in an original way that engages your audience. A great way to do this is by posting content that is both visually interesting and informative at the same time.
One effective method of doing this is by making use of images. Images can be your best friend when it comes to social media marketing because they are so powerful and can be used to really engage people’s senses. People tend to remember pictures than words and images are one of the only forms of communication that can communicate your message effectively. However, you need to be careful not to overload your Instagram account with images that have absolutely nothing to do with your product or service. Remember, Instagram is a visual platform, not a text platform.
Make sure that your Instagram images are relevant and provide real information to people. Also, try to make your images visually appealing and easy on the eye. People are far more likely to remember an image than a long list of words. As such, take the time to research images that appeal to you and then post these on your Instagram account. This is definitely one of the best ways of content marketing in this social media platform.
Content marketing through Instagram can be highly effective if done correctly. It can help you get closer to your audience and can even turn into a viral campaign if it is well executed. Do all you can to make sure that your images are original and interesting enough for people to share. The best thing about Instagram is that it allows you to connect directly with your audience and you can build relationships that will prove to be beneficial in the long run.