Search Engine Optimization (SEO) is the process of improving your website’s search ranking by making sure that your keywords and keyword phrases appear throughout your website content and on your website pages. There are essentially three categories of SEO that you should employ for a well rounded organic search strategy: On-Page SEO, off-page SEO, and keyword research and optimization. Each category has its own purpose and process so it is important to understand them. In this article, we’ll discuss the fundamentals of each.
On-Page SEO or Search Engine Optimization is the process of optimizing your website with relevant, popular keywords and keyword phrases so they appear in search engine results. On-page seo requires a lot of research and analysis because every business has its own unique way of doing things. In order to attract new customers and to keep current ones, on-page optimization is critical to your success. One of the keys to successful on-page seo is keyword research which is part of a well planned on-page optimization strategy.
Off-Page SEO involves everything from building links to writing press releases and blog posts to submitting articles to article directories. Keyword research and optimization is used to identify highly searched terms that you can incorporate into your off-site SEO strategy. These main areas of off-site SEO are usually building links, keyword optimization, and keyword phrase research. Although technical SEO can also help with off-site SEO and some on-site SEO techniques are used for off-site SEO.
Keyword optimization refers to everything that your customers will type in to find you online. This includes keywords, meta tags, URLs, headers, titles, description, images, and more. This strategy will help your SEO strategy on the web by giving your website content and structure a better chance of being found. On-Page optimization focuses on making your site easy to navigate. This includes both text and images on your web pages. Off-Page SEO includes strategies like link building, directory submission, article submission, social bookmarking, online advertising, banner advertising, and more.
Structured data SEO includes data entered in the SERPs (search engine results pages) about your business, products, or services. SEO experts use a variety of techniques to extract the most relevant structured data from websites and then index, classify, and rank it according to relevance to your target audience. These techniques can include anything from full page crawl, integrated keyword search, meta tags, keyword extraction from HTML coding, and more. The purpose of this strategy is to improve rankings based on the quality of internal and external web structure, as well as various other factors such as content relevancy and search engine compatibility.
SEO services like article marketing, guest blogging, social bookmarking, and more are all tools to help you compete with others. SEO experts know that you cannot continue to be competitive without changing how you do things and how you market yourself and your business. They help you stay ahead by providing proven methods for increasing your search ranking factors. If you want to get ranked high on the SERPs (search engine result pages), you have to work at it. Find an SEO company that will provide you with the tools, strategies, and training you need to become the best online business owner possible.