How to Use WeChat Marketing to Promote Your Brand in China

WeChat Marketing

WeChat is a highly effective marketing platform for businesses of all sizes. However, the key to success lies in aligning your WeChat marketing strategy with your business goals. This way, you will be able to develop campaigns and content that resonate with your target audience. Read on to discover some of the best ways to use Wechat to promote your brand.

One effective way to promote your brand on Weibo is by posting video content. This is a great way to reach out to a wide audience. Video content is extremely popular on Weibo and Douyin, both of which are similar to the popular video platform TikTok. Louis Vuitton, for example, is presenting short videos of their FW 2020 event on its WeChat channels. Several celebrities have also registered verified video accounts on the platform.

Another way to promote your business on Wechat is through the use of WeChat’s subscription ads. Subscription ads are often found at the bottom of Wechat articles. These ads are more targeted and cheaper than WeChat Moments ads. Furthermore, you can promote your products on Wechat using WeChat Pay. Many Chinese users already use WeChat Pay to make purchases and transfer money to friends. WeChat Pay even allows users to hail a cab. And because the average user uses WeChat for 85 minutes per day, your ad will be seen by a larger audience.

Creating WeChat mini-programs can be a good option for small brands. They act as a standalone app within the WeChat ecosystem and allow brands to engage with their audience with unique features. For example, brands can showcase different content to their followers depending on their WeChat groups. Another great way to engage your customers is through interactive games. These are great for generating new leads and sales.

In addition to providing personalized content for users, WeChat also makes it easier to share content. You can now easily share your products through WeChat groups, official accounts, and private messages. Furthermore, the WeChat marketplace has consolidated mini-program template generators, analytics, and toolkits.

WeChat offers three different kinds of official accounts: service account, subscription account, and corporate account. The first two are great for revenue-generating email campaigns. Most domestic companies use subscription accounts, which allow them to send out daily push messages to their followers and publish up to eight articles per month. However, they do not support foreign business entities.

To create a WeChat campaign that engages Chinese users, brands need to understand the Chinese audience. The platform has 400 million active users, with a large majority of users located in China. For example, Montblanc used the WeChat platform to engage with Chinese users interested in the lunar cycle. Using this method, the company created an interesting campaign that allowed consumers to share their personalized moon phase reports with their friends and family.

The campaign also showcased the flexibility of WeChat. In 2010, a Mercedes-Benz campaign tied with the Smart Car line pioneered a new flash-sale technique called’snap-up’. In snap-up sales, interested buyers were asked to register a month before the sale. They were then asked to pay a small deposit a few weeks later.