Despite being a fairly new platform, Weibo marketing has a large reach. By March 2020, it had reached a staggering 450 million monthly active users. It has a variety of marketing tools that brands can use to reach a diverse audience. Some of these tools include official accounts, sponsored posts, and giveaway campaigns.
Official accounts on Weibo allow brands to increase their visibility, generate promotional content, and engage with their followers. They also come with additional features, such as a call-to-action button that redirects users to a dedicated page. These accounts give brands a professional image.
Sponsored posts are a great way to create buzz around a new product or a key event. They can be tailored to a particular audience. These posts can be based on a topic, keyword, or product. They can also be geolocated. Using a geolocation feature will increase the visibility of the post.
In addition, a lucky draw campaign is an effective way to increase engagement with followers. Lucky draw campaigns usually include a product giveaway. Users are encouraged to repost or like the post for a chance to win the product. These campaigns can be designed from scratch, or they can be created using the Weibo official tools set. These campaigns can increase the exposure of a Weibo account and can be a great way to increase followers.
The use of KOLs (key opinion leaders) is another popular way to get a brand’s message out. These professionals are well-known on Weibo and are valued for their professional opinions and product recommendations. While they may not have the same amount of influence as celebrities, they are still popular on the platform. KOLs are usually invited by brands to create content on their behalf. They have a relatively large follower base and can be used as a cost-effective way to reach a large audience.
Chinese celebrities are another popular option for Weibo marketing. Having a celebrity endorse a product is an effective way to get the public’s attention. There are many famous Chinese celebrities who have huge fan bases. Some of these celebrities have millions of followers on Weibo. These celebrities are also paid to post content on their accounts about products. They are also invited to participate in branded events. The popularity of these events can cause them to become trending topics on Weibo.
Weibo has been a pioneer in video content. The video platform has made a breakthrough in live streaming. KOLs and celebrities are invited to participate in live stream events. Weibo’s live streams have been used by celebrities of all ages.
The most popular type of Weibo advertising is display advertising. These ads are designed to look like organic posts, and can be shown alongside other content from followers. They are optimized for web and mobile. They can include a download button and purchase buttons.
There are many more marketing options on Weibo. While there are many ways to market a brand on Weibo, the key is to find the right content. The content needs to be appealing to viewers, and it needs to convey the brand’s message in a way that will capture attention.