Getting your website to rank well on Google is no easy task. It requires a blend of onsite and offsite SEO. While the basics of SEO remain the same, the way these tactics are executed can vary greatly from site to site. A few of the most important elements to consider include keyword placement, meta description optimization, and link diversity.
Using keywords in your content is a good way to increase traffic and boost branded searches. You can also leverage keywords in your headlines, meta descriptions, and alt text to rank better in the SERPs. The most important thing to remember is that it pays to be strategic when it comes to these aspects of SEO.
Search engines will reward sites that produce quality content. By creating content that is relevant to your brand, you will build trust with search engines and position your business as an authority. You can also create topical relevance within your niche through blogging. You may also consider adding a YouTube channel to increase brand signals. The Content Marketing Institute found that higher quality content creation contributed to higher success rates.
Another onsite SEO tip is to make your site’s structure easy for search engine crawlers to read. The H3 tag is a good example of a tag that is widely used across the web. You can use it multiple times on a page and can even break up the page into sections for easier browsing.
You may also consider a link diversity strategy, which uses different types of backlinks to help your website rank better. This strategy involves using different domains, linking to external sites, and using unique backlinks. While this strategy is useful in keeping spammers at bay, it can also penalize links that are in unrelated threads or use keyword-dense anchor text.
Search engines also use user signals to help them rank pages. If your site has great user experience, then search engines will reward you with a higher rank. Ensure that your content is visually appealing and loads quickly. You also need to make sure that your page titles and meta descriptions are optimized.
The most important SEO strategy is to use keywords in the proper places. A keyword research tool is a good way to do this. Make sure you use the most relevant ones in the content that you are creating. You can also use related terms as variations.
In addition to on-site and off-site SEO, you should also consider technical SEO. This includes clean coding, SSL certificates, and structured data. You should also consider how your website will look on different devices, as a mobile site will not perform as well as a desktop site. The best websites will utilize all of the above and more.
Search engines like Google use complex algorithms to determine which sites are most relevant for a given search. You can check your site’s ranking in Google Search Console to see if there are any problems with it. It’s also a good idea to keep an eye on the latest algorithm changes to ensure that you are not held back by past efforts.