In many circles, content marketing is often cited as being the key to online success. But is content marketing the key to transform your business? In short, yes but it is not the single most important element. It can certainly exist outside of inbound-based methods, but you will be extremely hard pressed to find an effective inbound marketing plan that does not include content marketing as part of its strategy. Many businesses make the mistake of believing that the more content they have on their website, the better their search engine rankings will perform. This is simply not true.
There are many factors that go into ranking well for your company on Google and other search engines. However, there is one crucial factor that far outweighs all of the rest; original, quality traffic. You must be able to attract the right kind of people to your website if you want to have any chance of transforming your virtual marketing efforts into a profit making success. If you don’t have the right people visiting your site, you have little chance of converting the visits into sales and/or revenue.
The purpose of content marketing is to acquire and retain the attention of your target audience so that they become regular, repeat visitors to your website. If you cannot achieve this objective through inbound marketing efforts, then what is the point in continuing? While traditional marketing strategies such as television advertisements, radio advertisements, and even print ads can sometimes provide some measure of success when it comes to creating brand recognition and a recognizable face for your company, Internet marketing strategies offer a much more effective way to market a product or service. There are many ways to obtain and retain the interest of your target audience on the Internet, which is why an Internet marketing strategy is so imperative to transform your business into an industry leader.
Many businesses make the mistake of creating a website with lots of fluff and irrelevant content. This often leads to website visitors who never find what they were looking for. Websites filled with useless information often include affiliate links, which do nothing to help increase your bottom line. Effective Internet marketing should include a mix of inbound and outbound marketing strategies in order to build quality traffic to your website. One of the most effective strategies for generating quality inbound traffic is through the use of landing pages.
Landing pages are pages on your website that are designed to bring your visitors in. These pages contain relevant, creative content that is designed to engage your visitors while also generating a lead database. These databases allow you to easily contact your targeted audience by sending out personalized emails. With this inbound strategy, you are generating valuable inbound leads that are highly qualified. These leads are much more likely to convert into actual sales than generic inbound email leads.
Content Marketing provides a powerful online advertising method that allows you to transform your business in its entirety. Content marketing allows you to offer creative, valuable information to your customers while simultaneously generating valuable inbound leads that are highly qualified. This transformational marketing methodology will change the way you look at website design and drastically improve your bottom line.