Social media is quickly becoming an integral part of online marketing. It s where consumers search for buy inspiration, consume innovative and new content, and participate in online discussions. In this first-of-a-kind class, learn how to truly understand your audience and develop a tailored social media marketing plan. From Twitter to Facebook, from YouTube to LinkedIn, from Google+ to Pinterest, from Tumblr to Instagram, there are many opportunities for instructors to show students how to optimize their online presence and brand authority. This class will demonstrate the importance of content, which can be updated via RSS feeds, third-party applications, or personalization through tags, descriptions and direct linking.
With this first-of-a-kind social media marketing course, students will gain an in-depth understanding of audience psychology. They will explore topics like why some consumers share positive content while others are apt to respond negatively. They will also learn that the old saying, “the money is in the content” proves true with every savvy marketer. By focusing on content strategy and incorporating it as part of a wider social media marketing plan, today’s marketers can effectively advertise to a broad spectrum of consumers.
In most cases, when prospects are approached directly by a marketer, the topics they bring up tend to relate to the product. With this social media marketing strategy, however, marketers will cover more broad topics such as culture, travel, relationships and hobbies. In order to fully capitalize on this approach, instructors must carefully select the topics that will best engage their audience. These topics need to be highly relevant to their business’ core business goals.
For example, if the instructor is teaching marketers how to better communicate with clients and prospects in a business-to-business setting, he might touch on trends in the media, technology and business itself. For example, in this coursera, trends in media include digital photography, video, podcasting, social media marketing and online news. The topics also may cover trends in businesses themselves. Coursera providers also tend to offer a diverse range of learning options. Some instructors offer one-on-one sessions and some offer multiple-choice modules that require study via the internet. Some offer a blended learning experience, encouraging students to learn topics through literature and video.
Most online courses include modules that utilize the concept of “externship,” allowing students to interact with instructors in a controlled setting. With this in mind, instructors often provide examples of real-life scenarios, allowing prospective students to examine how different types of social media marketing might play out in a real business setting. Externship allows students to get hands-on experience with actual marketing methods. Further, most online courses include a portfolio of work from students, offering potential employers an insight into the type of student you might be.
Eric Schwitzman is an internet marketing instructor at Online MBA University. His course covers social media ethics. According to Schwitzman, social media marketing is just as important as getting your face on the internet and using SEO correctly. In addition, he sees the current economic climate as having further impact on online marketing. Therefore, he encourages entrepreneurs to take a close look at their online marketing strategies, which includes using SEO, social media, PPC and other tactics to market products effectively.